Copywriting

Copywriting

Copy writing used to be something you did to please the Creative Director. It was punchy or pithy or pathos, whatever the client needed, or thought they needed, and there was no way to know if what you were writing was reaching the audience.
Now we write specifically to attract a target. Messaging about addiction, or immunization, or a town, or upholstery, or cabinet making, sporting goods, or antiques. The words can be in a targeted email or an online form. They can even be embedded as meta tags, seen only by the Googlebot!
Writing can also be medical writing, technical writing, or grant and proposal writing. The key to all writing is organization, grammar, spelling, style, and organization - yes, it is in there twice intentionally!

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Website Development

Website Development

Everyone gets websites, but you want a site that serves your business needs!

An internet destination doesn't need to be gigantic, it just need to be the right place for your customer.
All too often you have to settle for a site that is nearly right. Our clients get a site that does exactly what their business needs! We can create a custom pdf based on a processed order through STRIPE or TigerDirect, or Authorize, or BrainTree... We can create a custom form that records personal health data, or visitor data, or UAV flight data.
You shouldn't have to settle for almost what is needed, we will create the site you need! Our most recent project is a huge WordPress/WooCommerce packaging products site that pulls inventory information from the client's wholesaler using a SOAP API, stores it in the database, updating pricing and availability nightly using the WooCommerce API. The orders are processed by the wholesaler after order info is sent via a custom webhook to their SOAP API. Shipping is calculated via a custom WordPress Shipping Method plugin that passes the cart info to the API and returns the precise shipping quote for the cart! See PackingStuff in operation here, or read more about it.
We have created custom applications that pre-registers visitors to a gated community in Florida using TWILIO, and that produces a gift certificate for a flight school after receiving payment in PayPal.
We created a site for a customer, a dealer in chemicals, heavy machinery, and custom rigs for the sprayed in insulation trades. Their site features a full shopping cart, registration, foam industry news, as well as extensive content management tools for categories, subcategories, parts, and more, all with content driven from PHP and MySQL on a WAMP server, but we have also created a site for an historical society that needed to show upcoming events and solicit donations as well as one for a seniors transportation provider.
It isn't about the site itself, it is about making the right site for the business (and having a lot of fun designing it).

Our work is always focused on generating results, whether visits, sales, recruits, whatever needs you have. From a business point of view, a site should also become a revenue source whether it's selling tickets, soliciting donations, selling merchandise, taking orders, or at the very least, a cost-aversion tool (freeing up personnel from time-wasting tasks like directions, hours, costs, etc).

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print design and copywriting

Design

Print is beautiful, and by all accounts it is dying. Most print these days is coupon advertising, valuable in its way, and while hardly elegant, it still drives huge amounts of traffic to web sites, adding a redemption code to an inexpensive flyer is a great way to get traffic, sales, and revenue. Take a look at some of the books, ads, banners, flyers and mailers we've designed, always focused on the 32nd of an inch and the way the transparencies flatten, and the widows and orphans!

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Digital Photography

Digital Photography

It sures seems like a long time ago that we wondered whether a range-finder or an SLR was a better choice, the Leica was a range-finder after all! But that is ancient history, today I shoot with a digital Nikon (I've used Nikon for 49 years, and I am not going to be switching). Camera flashes, strobes, meters, half a dozen lenses and Photoshop complete the studio and darkroom. Take a look at some of the work here.

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Other Services and Projects

All too many things these days are beyond categorization, or cross over into so many different areas as to make their categorization nearly impossible. Take a look at some of the projects we've undertaken.

API SOAP & REST synchronization

Multiple API Integrations

For PackingStuff, we created a full integration with a wholesaler's API. The SOAP API updates daily via cron, conforming the contents of the database to the wholesaler's data. Once the data is updated on the server, the data is conformed via the WooCommerce REST API to update pricing and availability. But the sites are directly integrated at the cart level, where a custom plugin passes shipping and product data to the wholesaler and returns the shipping fee, no guess work, and everything is properly documented in the code.

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Custom Wordpress Development

Custom Wordpress Development

PackingStuff is a b2b site, so with the purchasing officer in mind, we moved away from the traditional WooCommerce display of many product images in columns and rows, and instead implemented order forms. The site is passing schema info as well as having properly optimized titles and url structures. We further put the entire contents of the 5000 unit database into Google Merchant Center and are using Google Ads to drive both paid and organic traffic.

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google-ads management

Adwords

Managing even a small Adwords account can take a huge amount of time, more than most small businesses can manage, but the results are worth the time!

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email marketing

Email Campaigns

Using Mailchimp and Constant Contact we have solicited reviews, sent coupons, run a medical compliance program and encouraged site traffic. We have compiled, exported and cleaned lists, written copy and developed A/B tests for effectiveness

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API synchronization

API Integration

For an online retailer we developed an API script that collects current inventory levels from Amazon, stores them in the database, then updates the inventory on BigCommerce, Jet, Walmart and Bing.

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Custom Wordpress Development

Custom Wordpress Development

Wonderful tool that Wordpress is, it doesn't do everything that is needed out of the box. We have customized Wordpress themes to process credit cards, to call products from a separate db and display them, to show youtubes based on the page being served, and to match a Wordpress theme to a BigCommerce theme!

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