Print can be one of the most effective ways to push messages to customers, particularly messages that can be redeemed, fulfilled, or expanded upon on the web. There is no excuse for running an ad that doesn't point to a custom page on a web site. print still drives traffic to businesses, direct mail is inexpensive and effective. Local shopping guides do drive local traffic, and in specialized magazines there is still a need for great print ads.
We have done great print, and even our lousy print is better than most.